Think of yourself as if you’re a business. You want people to look at you and recognize your brand. You provide certain skills and services, and you have values. You want people to understand who you are and what you do. This is your personal brand, and it’s a key to personal success.
The Internet helps you create your personal brand in a big way. Every profile you set up is an explanation of your brand, of who you are. What are your goals? What are your accomplishments so far, and what do you hope to accomplish in the future?
When you start putting yourself out there, you may want to share more than you should. It’s best to filter yourself so potential employers see only your best side. Google yourself.
Make sure you’re recognizable on all your social media networks. Don’t use a different picture or name for each. Keep it simple, and repetitive. Engage with your audience and build your network.
Finally, use analytical tools to your advantage. Pay attention to what people are most engaged by and give your audience what they want. Then they’re more likely to pass the word on and that will put you on the map!
Read the full article here: Building your brand: how to project a powerful personal image
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